Olive Young Myeongdong Town Branch: A K-Beauty Mecca with 90% in Sales to Foreign Customers

There's a place in the heart of Myeongdong where you can hear more foreign languages than Korean. Many people come straight here with their luggage, without even dropping their bags at their accommodation. It's none other than Olive Young Myeongdong Town Branchis.

Boasting the largest floor space of any Olive Young store nationwide, this location spans three floors and covers approximately 950 pyeong. It’s not just a large store; what’s even more striking is that it ranks first in sales nationwide, with foreign customers accounting for over 90% of its revenue. This is why, even though there are eight Olive Young stores in Myeongdong, this one is regarded as being in a completely different league.

The first thing you'll encounter upon entering is the ‘K-Beauty Now Zone'. It's a space that brings together trending K-beauty brands, allowing you to see them at a glance. This area guides visitors, so even first-time attendees won't feel lost about where to start.

Taking into account that sheet masks are the most popular category among international customers, the ‘Mask Library," which gathers around 800 products including sheet masks, modeling masks, and bubble masks, is the core space here.

Since the display area is more than 10 times larger than the average general town store, it can take quite some time to choose even one face mask. It is a place where you can enjoy comparing and exploring. All product labels are marked in both Korean and English side-by-side, so you don't have to search for each ingredient individually.

You don't need to worry about long checkout lines. With 22 staffed checkouts, the largest number among all our offline stores, the flow moves relatively quickly even when it's busy. After you're done shopping, you can get your tax refund processed immediately in-store with just a copy of your passport.

🚇 Directions

You can easily find it by walking from Myeongdong Station on Line 4. Myeongdong Street itself is always bustling with foreign tourists, so even if you don't know the way well, you'll naturally arrive by following the flow of people.

Good information to know

This is a very crowded place, with an average of about 3,000 visitors per day. It's recommended to sign up for the Olive Young membership online in advance, as you may be able to receive free gifts from the in-store vending machines.

If you want to get a comprehensive look at K-beauty all at once, visiting just this one place in Myeongdong is enough. We recommend experiencing for yourself why it has become a representative shopping destination in Myeongdong, both in terms of scale and variety.