{"id":1891,"date":"2026-06-14T17:27:30","date_gmt":"2026-06-14T08:27:30","guid":{"rendered":"https:\/\/itti.co.kr\/?post_type=product&#038;p=1891"},"modified":"2026-08-07T20:24:01","modified_gmt":"2026-08-07T11:24:01","slug":"lotte","status":"publish","type":"product","link":"https:\/\/ittikorea.com\/en\/product\/lotte\/","title":{"rendered":"Lotte Duty Free Shop Myeongdong Main Branch"},"content":{"rendered":"<p><!-- ITTI Product Page: \ub86f\ub370\uba74\uc138\uc810 \uba85\ub3d9\ubcf8\uc810 | \uc0c1\ud488 \uc124\uba85(Full Description) \ud14d\uc2a4\ud2b8 \ud0ed\uc5d0 \ubd99\uc5ec\ub123\uae30 (\ud3f0\ud2b8 \ud655\ub300 \ubc84\uc804) --><\/p>\n<div style=\"font-family: 'Apple SD Gothic Neo','Malgun Gothic',sans-serif; color: #1a1a1a; max-width: 100%; padding: 4px 0 24px; box-sizing: border-box; font-size: 17px; line-height: 1.7;\">\n<p><!-- \ubc30\uc9c0 --><\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 22px;\"><span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #FFF3E0; color: #bf360c;\">Jung-gu \u00b7 Myeongdong<\/span><br \/>\n<span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #FFF8E1; color: #b45309;\">\u2b50 K-Beauty Duty-Free Shopping #1<\/span><br \/>\n<span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #F3E8FF; color: #6b21a8;\">Duty-free &amp; Luxury Shopping<\/span><br \/>\n<span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #E8F5E9; color: #1b5e20;\">\ud83d\udcb3 Instant Discount for Foreigners Only<\/span><\/div>\n<p><!-- \uc778\ud3ec \uce74\ub4dc 3\ubd84\ud560 --><\/p>\n<div style=\"display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; margin-bottom: 22px;\">\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px;\">\n<div style=\"font-size: 26px; margin-bottom: 10px;\">\ud83d\udccd<\/div>\n<div style=\"font-size: 13px; font-weight: bold; color: #999; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 6px;\">Location<\/div>\n<div style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; line-height: 1.5;\">Jung-gu, Seoul<br \/>\n81 Namdaemun-ro<\/div>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px;\">\n<div style=\"font-size: 26px; margin-bottom: 10px;\">\ud83d\udd50<\/div>\n<div style=\"font-size: 13px; font-weight: bold; color: #999; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 6px;\">Operating hours<\/div>\n<div style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; line-height: 1.5;\">09:30 \u2013 21:00<\/div>\n<div style=\"font-size: 14px; color: #777; margin-top: 6px; line-height: 1.5;\">Luxury Department Store (Avenuel)<br \/>\n10:30 \u2013 20:00<\/div>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px;\">\n<div style=\"font-size: 26px; margin-bottom: 10px;\">\ud83d\udcb3<\/div>\n<div style=\"font-size: 13px; font-weight: bold; color: #999; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 6px;\">Admission fee<\/div>\n<div style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; line-height: 1.5;\">Free<\/div>\n<div style=\"font-size: 14px; color: #777; margin-top: 6px; line-height: 1.5;\">Passport required<br \/>\n(For duty-free purchases by foreigners)<\/div>\n<\/div>\n<\/div>\n<p><!-- \uc678\uad6d\uc778\uc774 \uc88b\uc544\ud558\ub294 \uc774\uc720 --><\/p>\n<div style=\"border-left: 5px solid #E8453C; background: #fff8f8; padding: 18px 20px; margin-bottom: 22px; border-radius: 0 12px 12px 0;\">\n<div style=\"font-size: 14px; font-weight: bold; color: #e8453c; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 14px;\">\u2b50 Reasons foreigners especially like it<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">The first duty-free shop in Korea, opened in 1980 \u2014 from K-beauty to global luxury brands all in one place across two buildings, main building and Avenuel.<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">\"Now open: Korea's largest K-beauty brand store \u2014 Purchase skincare and color cosmetics at duty-free prices\"<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Instant discount coupon for foreigners + membership points benefit \u2014 Additional discount for pre-registration online<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Multilingual Information Desk Operation - English, Chinese, and Japanese interpretation services are always available.<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Connected by walking to the Myeongdong shopping and dining street \u2014 Great for exploring the Myeongdong area before and after shopping.<\/span><\/div>\n<\/div>\n<p><!-- \uad50\ud1b5 \uc548\ub0b4 --><\/p>\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px 20px; margin-bottom: 22px;\">\n<div style=\"font-size: 14px; font-weight: bold; color: #555; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 14px;\">Transit Directions<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 12px;\"><span style=\"font-size: 13px; font-weight: bold; padding: 4px 11px; border-radius: 4px; background: #E3F2FD; color: #0d47a1; white-space: nowrap; flex-shrink: 0; margin-top: 2px;\">Subway<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Line 4, Myeongdong Station, Exit 6 \u2192 1 minute walk (direct access)<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 12px;\"><span style=\"font-size: 13px; font-weight: bold; padding: 4px 11px; border-radius: 4px; background: #E3F2FD; color: #0d47a1; white-space: nowrap; flex-shrink: 0; margin-top: 2px;\">Subway<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Line 1\/2 City Hall Station, Exit 7 \u2192 7-minute walk<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px;\"><span style=\"font-size: 13px; font-weight: bold; padding: 4px 11px; border-radius: 4px; background: #E8F5E9; color: #1b5e20; white-space: nowrap; flex-shrink: 0; margin-top: 2px;\">Bus<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Myeongdong Entrance \u00b7 Lotte Department Store stop - Main line 401 \u00b7 402 \u00b7 405 \u00b7 702<\/span><\/div>\n<\/div>\n<p><!-- \uad6c\uae00 \uc9c0\ub3c4 --><\/p>\n<div style=\"border-radius: 14px; overflow: hidden; margin-bottom: 22px; border: 1.5px solid #EEEEEE; width: 100%;\"><iframe style=\"display: block; border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3162.5898900198904!2d126.98166250000001!3d37.564725!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x357ca33472354663%3A0xccb980f6ad7fea11!2z66Gv642w66m07IS47KCQIOuqheuPmeuzuOygkA!5e0!3m2!1sko!2skr!4v1781425087369!5m2!1sko!2skr\" width=\"100%\" height=\"420\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!-- \uafc0\ud301 --><\/p>\n<div style=\"background: #FFFDE7; border: 1.5px solid #FDE68A; border-radius: 12px; padding: 16px 20px; margin-bottom: 22px; display: flex; align-items: flex-start; gap: 12px;\">\n<p><span style=\"font-size: 24px; flex-shrink: 0; margin-top: 1px;\">\ud83d\udca1<\/span><\/p>\n<div style=\"font-size: 17px; color: #444; line-height: 1.8;\"><strong style=\"color: #1a1a1a;\">ITTIKOREA Recommendation Tips:<\/strong> Don't forget your passport! Some items are not eligible for duty-free discounts immediately upon purchase and must be picked up at the Incheon Airport pickup counter upon departure. If you sign up for online membership before your visit, you can receive additional discount coupons, and visiting right after opening or on weekday mornings will allow for a less crowded shopping experience.<\/div>\n<\/div>\n<p><!-- \ube0c\ub79c\ub4dc \ud478\ud130 --><\/p>\n<div style=\"text-align: center; padding: 14px 0 0; font-size: 13px; color: #bbb; letter-spacing: .3px; border-top: 1px solid #F0F0F0;\">Curated by <strong style=\"color: #e8453c;\">ITTIKOREA<\/strong> Seoul Local Guide \u00b7 ittikorea.com<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div style=\"font-family: 'Pretendard', sans-serif; line-height: 1.8; color: #333333;\">\n<p style=\"margin: 0 0 16px; font-size: 18px;\">As the nation's first duty-free shop, opened in 1980, it is a representative shopping destination in Myeongdong where you can enjoy duty-free shopping for everything from K-beauty to global luxury brands all in one place.<\/p>\n<div style=\"background: #fff5f4; border-radius: 10px; padding: 16px 18px; margin-bottom: 16px;\">\n<p style=\"margin: 0 0 8px; font-size: 17px;\">\ud83d\udccd <strong>Location:<\/strong> Directly connected to Myeongdong Station Exit 6<\/p>\n<p style=\"margin: 0 0 8px; font-size: 17px;\">\ud83d\udd52 <strong>Business hours:<\/strong> 09:30~21:00<\/p>\n<p style=\"margin: 0; font-size: 17px;\">Shopping bags <strong>Popular items:<\/strong> K-beauty cosmetics, luxury fashion and accessories<\/p>\n<\/div>\n<p style=\"margin: 0; font-size: 17px; color: #e8453c; font-weight: bold;\">\ud83d\udca1 ITTIKOREA Tip: Passport is required! You can get additional discounts by pre-registering for membership.<\/p>\n<\/div>","protected":false},"featured_media":1894,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[114,119],"product_tag":[155,259,260,261,279,280,281,144,151,153,154],"class_list":["post-1891","product","type-product","status-publish","has-post-thumbnail","product_cat-shopping","product_cat-myeongdong","product_tag-155","product_tag-shopping","product_tag-260","product_tag-261","product_tag-myeongdong","product_tag-280","product_tag-281","product_tag-144","product_tag-151","product_tag-153","product_tag-lotte","first","instock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/comments?post=1891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/media\/1894"}],"wp:attachment":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/media?parent=1891"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product_brand?post=1891"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product_cat?post=1891"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product_tag?post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}