{"id":2095,"date":"2026-06-16T20:39:49","date_gmt":"2026-06-16T11:39:49","guid":{"rendered":"https:\/\/itti.co.kr\/?post_type=product&#038;p=2095"},"modified":"2026-08-06T15:08:35","modified_gmt":"2026-08-06T06:08:35","slug":"beautyplay","status":"publish","type":"product","link":"https:\/\/ittikorea.com\/en\/product\/beautyplay\/","title":{"rendered":"Beauty Play Myeongdong Branch"},"content":{"rendered":"<p><!-- ITTI Product Page: \ubdf0\ud2f0\ud50c\ub808\uc774 \uba85\ub3d9\uc810 | \uc0c1\ud488 \uc124\uba85(Full Description) \ud14d\uc2a4\ud2b8 \ud0ed\uc5d0 \ubd99\uc5ec\ub123\uae30 (\ud3f0\ud2b8 \ud655\ub300 \ubc84\uc804) --><\/p>\n<div style=\"font-family: 'Apple SD Gothic Neo','Malgun Gothic',sans-serif; color: #1a1a1a; max-width: 100%; padding: 4px 0 24px; box-sizing: border-box; font-size: 17px; line-height: 1.7;\">\n<p><!-- \ubc30\uc9c0 --><\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 22px;\"><span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #FFF3E0; color: #bf360c;\">Opposite Myeongdong Cathedral<\/span><br \/>\n<span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #FFF8E1; color: #b45309;\">Free admission<\/span><br \/>\n<span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #F3E8FF; color: #6b21a8;\">K-Beauty Experience Center<\/span><br \/>\n<span style=\"font-size: 14px; font-weight: bold; padding: 7px 16px; border-radius: 20px; background: #E8F5E9; color: #1b5e20;\">\ud83c\udf10 Foreigner experience available<\/span><\/div>\n<p><!-- \uc778\ud3ec \uce74\ub4dc 3\ubd84\ud560 --><\/p>\n<div style=\"display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; margin-bottom: 22px;\">\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px;\">\n<div style=\"font-size: 26px; margin-bottom: 10px;\">\ud83d\udccd<\/div>\n<div style=\"font-size: 13px; font-weight: bold; color: #999; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 6px;\">Location<\/div>\n<div style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; line-height: 1.5;\">73 Myeongdong-gil, Jung-gu, Seoul<br \/>\nPAGE Building, 3rd Floor<\/div>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px;\">\n<div style=\"font-size: 26px; margin-bottom: 10px;\">\ud83d\udd52<\/div>\n<div style=\"font-size: 13px; font-weight: bold; color: #999; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 6px;\">Operating hours<\/div>\n<div style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; line-height: 1.5;\">Mon-Sat 10:00 AM - 7:00 PM<\/div>\n<div style=\"font-size: 14px; color: #777; margin-top: 6px; line-height: 1.5;\">Closed on Sundays<\/div>\n<\/div>\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px;\">\n<div style=\"font-size: 26px; margin-bottom: 10px;\">\ud83d\udcb0<\/div>\n<div style=\"font-size: 13px; font-weight: bold; color: #999; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 6px;\">Admission fee<\/div>\n<div style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; line-height: 1.5;\">Free<\/div>\n<div style=\"font-size: 14px; color: #777; margin-top: 6px; line-height: 1.5;\">Product sampling is also free.<\/div>\n<\/div>\n<\/div>\n<p><!-- \uc678\uad6d\uc778\uc774 \uc88b\uc544\ud558\ub294 \uc774\uc720 --><\/p>\n<div style=\"border-left: 5px solid #E8453C; background: #fff8f8; padding: 18px 20px; margin-bottom: 22px; border-radius: 0 12px 12px 0;\">\n<div style=\"font-size: 14px; font-weight: bold; color: #e8453c; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 14px;\">\u2b50 Reasons foreigners especially like it<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Try dozens of K-beauty brands for free without purchase<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Operating various beauty experience programs such as makeup touch-ups<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Separate full makeup program for foreigners, multilingual guidance available<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 11px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">A good location to stop by in the middle of Myeongdong shopping \u2014 directly across from Myeongdong Cathedral<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px;\"><span style=\"color: #e8453c; font-size: 11px; margin-top: 6px; flex-shrink: 0;\">\u2726<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">A government-supported operating space where you can browse comfortably without sales pressure.<\/span><\/div>\n<\/div>\n<p><!-- \uad50\ud1b5 \uc548\ub0b4 --><\/p>\n<div style=\"background: #fff; border: 1.5px solid #EEEEEE; border-radius: 12px; padding: 18px 20px; margin-bottom: 22px;\">\n<div style=\"font-size: 14px; font-weight: bold; color: #555; letter-spacing: .5px; text-transform: uppercase; margin-bottom: 14px;\">Transit Directions<\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px; margin-bottom: 12px;\"><span style=\"font-size: 13px; font-weight: bold; padding: 4px 11px; border-radius: 4px; background: #E3F2FD; color: #0d47a1; white-space: nowrap; flex-shrink: 0; margin-top: 2px;\">Subway<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">Walk from Euljiro 1-ga Station (Line 2) or Myeongdong Station (Line 4)<\/span><\/div>\n<div style=\"display: flex; align-items: flex-start; gap: 10px;\"><span style=\"font-size: 13px; font-weight: bold; padding: 4px 11px; border-radius: 4px; background: #E8F5E9; color: #1b5e20; white-space: nowrap; flex-shrink: 0; margin-top: 2px;\">Landmark<\/span><br \/>\n<span style=\"font-size: 17px; color: #333; line-height: 1.7;\">3rd floor of the PAGE Building, across from the main entrance of Myeongdong Cathedral<\/span><\/div>\n<\/div>\n<p><!-- \uad6c\uae00 \uc9c0\ub3c4 --><\/p>\n<div style=\"border-radius: 14px; overflow: hidden; margin-bottom: 22px; border: 1.5px solid #EEEEEE; width: 100%;\"><iframe style=\"display: block; border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3162.608195994997!2d126.98618570000001!3d37.5642938!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x357ca3d868c58aa1%3A0x83f205fd94a75e70!2z67ew7Yuw7ZSM66CI7J20IOuqheuPmeygkA!5e0!3m2!1sko!2skr!4v1781609530910!5m2!1sko!2skr\" width=\"100%\" height=\"420\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!-- \uafc0\ud301 --><\/p>\n<div style=\"background: #FFFDE7; border: 1.5px solid #FDE68A; border-radius: 12px; padding: 16px 20px; margin-bottom: 22px; display: flex; align-items: flex-start; gap: 12px;\">\n<p><span style=\"font-size: 24px; flex-shrink: 0; margin-top: 1px;\">\ud83d\udca1<\/span><\/p>\n<div style=\"font-size: 17px; color: #444; line-height: 1.8;\"><strong style=\"color: #1a1a1a;\">ITTIKOREA Recommendation Tips:<\/strong> A full makeup experience requires advance booking, so we recommend booking on the Beautyplay website before your visit. Simple product experiences are available without a reservation.<\/div>\n<\/div>\n<p><!-- \ube0c\ub79c\ub4dc \ud478\ud130 --><\/p>\n<div style=\"text-align: center; padding: 14px 0 0; font-size: 13px; color: #bbb; letter-spacing: .3px; border-top: 1px solid #F0F0F0;\">Curated by <strong style=\"color: #e8453c;\">ITTIKOREA<\/strong> Seoul Local Guide \u00b7 ittikorea.com<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div style=\"font-family: 'Pretendard', sans-serif; line-height: 1.7; color: #333333;\">\n<p style=\"margin: 0 0 14px; font-size: 16px;\">A free K-beauty experience center located across from Myeongdong Cathedral, where you can test products from dozens of brands.<\/p>\n<div style=\"background: #fff5f4; border-radius: 10px; padding: 14px 16px; margin-bottom: 14px;\">\n<p style=\"margin: 0 0 6px; font-size: 15px;\">\ud83d\udccd <strong>Location:<\/strong> 3rd floor, PAGE Building, across from Myeongdong Cathedral<\/p>\n<p style=\"margin: 0 0 6px; font-size: 15px;\">\ud83d\udd52 <strong>Business hours:<\/strong> Monday-Saturday 10:00 AM - 7:00 PM (Closed Sundays)<\/p>\n<p style=\"margin: 0; font-size: 15px;\">\ud83c\udd93 <strong>Admission fee:<\/strong> Free<\/p>\n<\/div>\n<p style=\"margin: 0; font-size: 15px; color: #e8453c; font-weight: 600;\">\ud83d\udca1 ITTIKOREA Tip: We recommend booking in advance for a full makeup experience!<\/p>\n<\/div>","protected":false},"featured_media":2097,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[114,115,119],"product_tag":[261,279,280,125,144,151,173,174,259,260],"class_list":["post-2095","product","type-product","status-publish","has-post-thumbnail","product_cat-shopping","product_cat-spa","product_cat-myeongdong","product_tag-261","product_tag-myeongdong","product_tag-280","product_tag-125","product_tag-144","product_tag-151","product_tag-173","product_tag-174","product_tag-shopping","product_tag-260","first","instock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/comments?post=2095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/media\/2097"}],"wp:attachment":[{"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product_brand?post=2095"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product_cat?post=2095"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ittikorea.com\/en\/wp-json\/wp\/v2\/product_tag?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}